I have lived in the Midwest most of my life but like many others in Florida as my parents got older I have gradually been spending more and more time in Florida to help with their care. There are some here who could be termed snowbirds. This is someone who lives here in the winter and migrates to a northern home for the summer. I am calling myself a snowbird in reverse. I still have a large customer base in Chicago so I have to go there several times a year to work. The problem is the piano business is busy in the winter so that is when I am taking these trips north and slow in the summer so I am mostly in Florida in the summer when it is 200 degrees and in Chicago when there is three feet of snow on the ground.
Marketing in Florida in the summer then presents the greatest challenge. Here are a few ideas that I hope will generate some feedback from my readers.
1) Buy a block of tickets to a jazz or classical concert featuring a pianist and offer them in pairs to anyone who buys a certain amount of piano service.
2) Offer a free service such as a piano cleaning to any customer booking a tuning this summer.
3) Offer several tunings as a package with a discounted price for a customer who books the first tuning this summer.
4) Offer a product such as a piano lamp to a customer who books a tuning this summer.
5) Offer a $10 gift card to anyone booking a tuning this summer.
6) Offer a gift such as a metronome to the first customer to call to book a tuning each month of the summer.
I have always tried to make the needs of my customers drive my business decisions and I sincerely hope readers in south Florida will help me do that this summer.
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