Friday, May 25, 2012

Business restructure

Staying in business is all about being responsive to market conditions. Decisions are rarely just business decisions, at least for the christian. My relationship with Christ is first and so decisions about business and family sometimes have to be adjusted after doing what the Lord would have me do. With this qualification I then have to consider what my families needs are and how I can meet those needs and still stay in business. that has been very difficult of late as both the tuning and retail business in south Florida have diminished to almost being non-existent. I have been using independent contractors in Chicago to cover the 5000 customers there but I am going to try to eliminate that expense by making more frequent trips to Chicago and covering the work myself.I will lose some work that can't wait until my next trip but I think the bottom line will improve this way. Chicago is a great market and I will probably move back there someday so I want to preserve that customer base.

Friday, May 4, 2012

Market forces: not to be ignored

     Every business has to respond to market forces often beyond anyone's control.  You can ignore market forces but only at your own peril.
      At this time there is much talk about the economy mostly be politicians. They like to try to make you think they are in control of the economy  when if anyone is in control of the economy it is the average consumer.  What fuels the economy is cash and not government bail-outs but consumer spending.
     Now that I am running a retail store I see customers every day that consider buying a product and are in conflict.  Even those that have the money for the product are afraid to spend.
We all have to pay our bills and I am not against saving.  If savings and spending are planned conflict is lessened.  Your spending and savings plan should take into account market forces and if that is done better business spending decisions are made.  A recent change in the market forces that effect the tuning business is the current high price of gas.  A tuner must either reduce his service area or economize in another area of the business in order to adjust to this market change.