On my May 22nd blog titled "Marketing Off Season In Florida" I listed some marketing ideas for the summer and item number one is a done deal. The jazz society here is sponsoring a concert on October 11 with two jazz pianists that are very well known in Jazz circles. Mike Markaverich and Stu Shelton will be appearing on October 11th here and any customer who has a piano tuned by Renshaw Music will receive a tick to this concert compliments of Renshaw Music. If a customer orders $80 worth on merchandise in a single order from my product page of the web site a complimentary ticket will also be given.
Fusion marketing is when you partner with another business and both businesses benefit. I hope this will be the beginning of a good relationship with the jazz society long term. In Chicago there is a rebuilder, Jeff Capelli, who runs Reniassance Piano which is the best rebuilding shop in the country in my opinion. Jeff and I are friends but we are also two businesses that have been involved in this kind of relationship for many years and both businesses have benefited.
Fusion marketing is a mind set. These relationships do not happen by accident but one has to look for opportunities to join with other businesses and do things like this promotion with the jazz society. I will benefit with new business over the summer when things are usually very slow and the jazz society will benefit by me sending new patrons to their concert. If this works I will be looking for other concert venues to attract potential customers interested perhaps in classical or gospel music.
I have not heard from anyone about the other marketing ideas on my May 22nd blog but all of those ideas are still peculating. If you have an opinion about these ideas I welcome your input.
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