Unique products: If the product or service cannot be found in competing businesses in the area customers will drive considerable distances to get what they need. With fusion marketing you put something in another store and that store puts something in your store and both send customers to each other. If you offer a service that another simjilar business does not offer and the other business offers something you do not offer you can send customers to each other too. Having items in the store made by local craftsman that are unique is a little different than fusion marketing because the items cannot be found elsewhere and I have tried to do that with gift items with a musical theme.
Substantial savings: Big stores often advertise a few items at very low prices. I think some of these items might be sold at cost or under and a big store can do that easier than a small one because once a customer is in the store they often buy many other things providing profit from the total sale. A small store like mine cannot do that as easily as customers come for a few specific things. The convenience of getting something close to home would offset saving on a few relatively inexpensive items.
What would be most effective with a small store like mine is making the visit itself a value to the customer. If a musician can feel welcome and perhaps talk with other musicians or sit and play an instrument that is in stock of a brand or model that he might not be familiar with the visit itself has value. Too often if a customer does not buy anything he is made to feel like he is unwelcome. I am happy to have customers visit and look at what I have in the store. His talking about visiting the store with friends is valuable advertising that could produce sales and if the potential customer feels good about a visit the next time there might be a sale.
I am delighted whenever anyone walks into my door and I think customers pick up on that.
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