Most companies have an advertising budget and some paid advertising is necessary but there are avenues of networking or advertising that are free. When I began doing business in south Florida a score counselor advised me to join the local chamber of commerce and go to every networking event that was available. That proved to be great advise and much of that effort was free except for my time. When I opened a store I stopped doing as much of that and that proved to be a mistake.
An example of events that can become networking opportunities are:
1) Local events such as the taste of Oak Park. This event was free and potential customers were there offering booths with folks to present their organization. townships often have these events and this is a great way to meet many potential customers in one afternoon.
2) In the music business concerts often have pre or post concert receptions or gatherings. even if you only meet someone there might be a time at a later date when you might have a better opportunity to ask them for your business.
3) Chamber of commerce events designed especially for networking such as business card exchanges breakfasts of luncheons. I find chamber of commerce to be a great investment in ones business.
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