Market forces: not to be ignored

     Every business has to respond to market forces often beyond anyone's control.  You can ignore market forces but only at your own peril.
      At this time there is much talk about the economy mostly be politicians. They like to try to make you think they are in control of the economy  when if anyone is in control of the economy it is the average consumer.  What fuels the economy is cash and not government bail-outs but consumer spending.
     Now that I am running a retail store I see customers every day that consider buying a product and are in conflict.  Even those that have the money for the product are afraid to spend.
We all have to pay our bills and I am not against saving.  If savings and spending are planned conflict is lessened.  Your spending and savings plan should take into account market forces and if that is done better business spending decisions are made.  A recent change in the market forces that effect the tuning business is the current high price of gas.  A tuner must either reduce his service area or economize in another area of the business in order to adjust to this market change.