One of the marketing tools that I listed in one of my earliest posts was buying a block of tickets from the jazz society and offering a free ticket to a concert with two jazz pianists if a customer did a tuning before the concert. the jazz society printed some very nice looking tickets that said compliments of Renshaw Music and I picked up four new customers with this promotion. The remaining tickets will be reprinted for a future concert and I will do it again. The result was not as good as I had hoped but new customers are like gold so I am considering it a qualified success as a marketing tool. I have some ideas about better promotion of the promotion next time so this marketing tool is a keeper.
I attended the concert too and the performers were fabulous and I had forgotten how much I enjoy good jazz. Another benefit that I had not thought of was the concert itself as a marketing moment. The time before and after the concert were great informal times of meeting prospective customers and getting the word out about tuning and the new store.
My ribbon cutting is a week away now, and there have been many challenges but this event should be a big boost and a lot of fun.
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