On October 19th the store will have a ribbon cutting at 5:30 PM. Since becoming a member of first the Punta Gorda and then the Englewood Chamber of commerce, I have been attending almost every ribbon cutting that the chamber participated in. These events were for all kinds of businesses and often they were huge parties and lots of fun. there were always many new and interesting people to meet and speeches by the business owner and then the ribbon cutting itself with good coverage by the local papers. I am so looking forward to having one of my own very soon.
So far not many from the business community have visited the store. I think most business owners who have attended these events like me and know me will turn out for this event. There will be refreshments, introductions of teachers and a long list of others who have helped my create this new business. This event should be a big boost to the awareness of the store in my community.This event is really just another marketing tool.
A general music store like mine is particularly hard to keep in the public eye. A specialty shop of some kind can identify and target a market and then concentrate efforts on that narrow market. I have a store that makes me a generalist with products for many diverse kinds of musicians. This week I had a customer come in with a Fender Rhodes keyboard and I was able to repair it and send the customer on his way spreading the word that the store can service this rare instrument. In a way my niche is that I can serve the needs of a very diverse group of musicians.
The ribbon cutting can highlight these unique features as well as being a great party.
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